Service Branding Department.
Visual Identity for the company 'Arbre de Vie'.
Creation of a logo & slogan, 'Pur & Simple'...
Arbre de vie sells natural food supplements. They entrusted us to modernize their image. After analysing the food supplements market in Europe, we decided to create a visual identity that reflected transparency with a scientific, reassuring look.
Packaging. The color schemes for the packaging of a line of their products was based on the color of the plants that constitute their ingredients.
Research and documentation of each product, including legal research for the composition of the explanatory texts and instructions.
Composition of explanatory texts and instructions for use of the products.
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